E3 2016: EA Play

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So E3 is this week.  Unhappily, a number of my favorite companies such as EA are skipping it this year, and even more unhappily, one of my favorite companies, Disney, is apparently skipping video games altogether.  To compensate, EA is holding a just-off-site affair called “EA Play” to give people a shot at their upcoming games.

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Waiting to get in, we were visited by a happy PopCap zombie.

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Walking in after registering and receiving a swag bag with Battlefield 1 flask and Titanfall 2 miniposter.

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The event took place in the “Novo by Microsoft” area of the LA Live complex, adjoining the Convention Center, making it easy to pick up the E3 badge before heading into EA Play.

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Four games were available for play:  Battlefield 1, Titanfall 2, FIFA 17, and Madden NFL 17.

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I had an opportunity to play both Battlefield 1 and Titanfall 2, at which time I was able to verify that I’m probably the worst FPS player in the history of FPS.  Like, it’s entirely possible that I was the first person ever in Battlefield 1 to sit there and let an enormous flaming Zeppelin fall on them.

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There was also a counter selling We Love Fine merch from various EA franchises.

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I knew that they wouldn’t be demoing anything from Mass Effect Andromeda or the new Star Wars games, but I had been hoping there would be displays or video or something…but not so much.

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If you want to get me this $100 windbreaker, you will be accruing some good karma.

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After you play Battlefield you can get a dogtag printed up, and after Titanfall you got a pin.  I don’t know what you might get from the other two games, because I was too demoralized to try them out.

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They also had a concession counter running, for which everyone got a coupon for a free soda/water and sandwich, which was very nice.  Their usual video loop ran on the big screen in the theater so you could take your food up to the balcony and watch it while you ate.

On the whole, a nice affair, particularly for free.  It would have been more compelling if I actually played any of the games they had available, but I’ll have to try to practice up for next year.  Hopefully MEA will be their big push by then.

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2 thoughts on “E3 2016: EA Play”

  1. A little strange that they didn’t have much variety of games available to check out. Two shooters, two sports games, out of all the entries they could have chosen. Doesn’t sound like it’s too bad an experience for them striking out on their own for the first time, though.

    1. Yeah–the complex they were in had three different floors–the bottom was for food, Battlefield, FIFA and Madden, and the top was for Titanfall and merch. The middle one was for VIPs and appointments, I guess, so maybe there was more there? In any case, they did not invite me in to check it out. 🙂

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